ALBANY, N.Y. - (AP) -- You'll now be able to order a Sunday mimosa, bloody mary or pint of beer two hours earlier in New York state.
Democratic Gov. Andrew Cuomo on Wednesday signed legislation allowing bars and restaurants to begin serving alcohol at 10 a.m. on Sunday. The previous time had been noon. The change takes effect this Sunday.
"After more than 80 years it's about time to bring the rules governing the sale of alcohol in line with the demands of our customers," said Scott Wexler, executive director of the Empire State Restaurant and Tavern Association.
Many restaurant and bar owners had pushed for the earlier start time, noting the popularity of Sunday brunch as well as the international soccer matches that are often broadcast in pubs before noon.
The law also cuts some fees and reduces regulatory hurdles for breweries, wineries, cider makers and distilleries and authorizes wineries to sell their product in growlers.
Cuomo said the reforms will help the fast-growing craft alcohol industry and while allowing restaurants and bars to better serve their patrons.
"By cutting red tape, breaking down artificial barriers and rolling back arcane and burdensome regulations, we are setting the stage for this industry's continued resurgence and future growth," Cuomo said in a statement.
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