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Sherwin-Williams Lands in Trouble Over 114-Year-Old Paint Ad
Paint makers petition Supreme Court to intervene after California court ruled the firms promoted hazardous lead paint for years
A Sherwin-Williams store in Canada PHOTO: DALE WILCOX/ASSOCIATED PRESS
When companies get in trouble over their advertisements, it usually happens quickly. In the case of Sherwin-Williams Co. SHW +0.60% , it took more than a century.
The paint maker is fighting a California court ruling that ordered it and two other companies to collectively pay hundreds of millions of dollars in damages for promoting lead paint over several decades, when they allegedly knew or should have known it was hazardous. The litigation has highlighted Sherwin-Williams ads dating back to 1904.
