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G, Romano S, Cannoni S, Visconti A, Tinelli E, Mendozzi L, Cecconi P,
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Coarelli G, Caputo D, Bresciamorra V, Vanacore N, Pozzilli C, Salvetti
M.
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Apple's New Whiz Kids
App Developers Who Are Too Young to Drive
Updated June 18, 2012 2:16 p.m. ET
Paul Dunahoo
went on a business trip to San Francisco last week, where he attended technical sessions at
Apple Inc.
AAPL +0.24%
's developer conference, networked with other programmers and
received feedback from Apple engineers on his six productivity apps.
Paul Dunahoo, one of the teens who attended Apple's developer event.
Robert Falcetti for The Wall Street Journal
Then, Mr. Dunahoo, chief executive of Bread and Butter Software LLC, returned to Connecticut to get ready for the eighth grade.
A growing number of teenagers have joined the app-making
frenzy, and Apple, the app industry's ringleader, is encouraging the
trend. Jessica Vascellaro has details on digits.
"It's a very rare opportunity" to be at Apple's conference, said Mr. Dunahoo, who is 13 years old and wears red braces.
Mr.
Dunahoo is one of a growing number of teens joining the app-making
frenzy. Apple, the app industry's ringleader, is encouraging the trend.
This
year, Apple opened up its developers event for the first time to 13- to
17-year-olds. The Cupertino, Calif., company supplied 150 teens with
scholarships to cover the event's $1,599 entrance fee, arranged a
student lounge with beanbag chairs and Skittles, and invited their
parents to chaperone. The teens, or their parents, still had to sign
Apple's customary nondisclosure agreements.
"We used to think that inviting students as young as 18 years old was great," said Apple's marketing chief,
Phil Schiller,
in an interview last week. But he said Apple's iPhone and iPad software, called iOS, has lately attracted interest from an even younger group of developers.
"We
would get emails after the developer conference from students, 16, 15,
14 years old, saying I already have X number of apps in the app store.
I'm a developer. Can I take part in this too?" he said.
Apple's
catering to youthful developers comes as children's use of technology
has skyrocketed and more companies are trying to draw in young
audiences. The number of games and education apps targeted at kids is
climbing, and social networks, such as
Facebook Inc.,
FB +1.31%
are exploring ways to let youngsters use the sites with parental supervision.
Apple
said a few hundred teens and college students were among the 5,000
attendees at its developer event last week, where they met with other
programmers and brainstormed new app ideas, including a game about
crashing the conference's Thursday night "Beer Bash," the only part of
the event off-limits to the underage contingent.
Ryan Cohen,
15, whose mother raised the $2,500 needed to cover his travel
expenses by appealing to her friends on Facebook, said his fellow
programmers gave him tips about topics like "UITableViews," a way of
listing items on a screen. But the highlight for Mr. Cohen was meeting
Apple CEO
Tim Cook
after he rushed the stage following Mr. Cook's keynote address
and appealed to a sympathetic security guard.
"It was an once-in-a-lifetime thing," said Mr. Cohen, who has a photo of himself and Mr. Cook on his iPhone.
Teens
are still a small subsection of the thousands of developers who are
learning to build apps, or software tailored to devices like mobile
phones. But the movement is growing, giving rise to app-building camps
and courses for teens. ID Tech Camps, a Campbell, Calif., company that
runs several software summer programs for children and teens around the
country, said the six app-building classes it and its related programs
offer will draw 2,500 students this summer, up 70% from last year.
The
camps start at $749 for a weeklong program. The company says its
classes, available for children as young as seven years old, are taught
on computers with strong parental-control software. "I think kids see
how much money can be made from these apps," said
Karen Thurm Safran,
vice president of marketing and business development for the
programs.
Mr. Dunahoo, who is
self-taught, said his apps have so far been downloaded nearly two
million times, fetching him around $8,000. He added that he is saving
his earnings to someday buy a house, but spends a little on
administrative costs for his company.
The rise of young app builders comes
as regulators scrutinize growing app and website use by minors amid
concerns about whether technology companies are doing enough to protect
them. An Apple spokesman said the company has "industry leading"
parental controls and rates apps based on age-appropriateness.
Parents
said they cheer their young programmers on, but are careful to keep
them away from material that isn't suitable for their age. "We're
mindful of what is going on out there," said Allen Dunahoo, Paul's dad,
who manages retirement plans.
Paul
Dunahoo doesn't have a Twitter or Facebook account—and he said he
doesn't want them for now. "Maybe someday for the business," said the
younger Mr. Dunahoo, who released his latest app, a grocery-list maker,
last week.
For many teen app developers,
the apps aren't so much a full-fledged business as a way to exploit
their technology interests, as well as to earn extra money and pave the
way for an eventual job in the software industry.
Andrew Rosenblum,
a 17-year-old in Virginia Beach, Va., has made several thousand
dollars from ads in a Yahtzee app he built and from a 99-cent math app.
"Some of my friends work at an ice-cream parlor," he said.
Midas Kwant,
15, already has begun job-hunting. He made the most of his visit
from the Netherlands to Apple's event last week by swinging through
Silicon Valley for casual visits to Apple's offices, Facebook's old
headquarters, the house where Apple co-founder Steve Jobs grew up and
Stanford University, which he hopes to attend. Ultimately, he said, he
wants to work at Apple.
Write to Jessica E. Vascellaro at jessica.vascellaro@wsj.com
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